DiGi 3G Network discovered

August 17, 2008

We managed to find DiGi’s 3G Network at several spots in the Klang Valley. Just only after several months of transfering Time Dot Com’s 3G Spectrum license, DiGi has already started its 3G testing. The screenshot above is an evidence that DiGi is eager and aggressive in pushing its 3G services beyond everyone’s expectation. Although DiGi’s 3G network is searchable but DiGi subscribers can’t use it just yet. They are still testing at the moment.

With MNP coming, having able to offer 3G services soon would be an advantage to DiGi in order to match the offerings from the existing 3G operators. Let’s hope DiGi could surprise us earlier than expected.

New on the airwaves is DiGi’s 2nd & 3rd batch of TV Commercials themed “I Love Simple” & “I Love Easy”. This is a new addition after “I Love Savings” series of ads.

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MNP in Malaysia has been hot on the lips of telcos recently as it is seen as a big shake up in the communication business. After a long wait, MCMC has finally confirmed that MNP or better known as Mobile Number Portability will kick off in the Klang Valley by September before it is implemented Nationwide by October.

What is MNP?
If you haven’t heard of it, MNP allows mobile subscribers to keep their mobile numbers including its prefix with them if they wish to switch to a different operator. Currently, there are 4 main operators in the country and the prefixes (010, 011, 012, 013, 014, 015, 016, 017, 018, 019) are fixed with the registered operators.

If a user is a Maxis subscriber bearing 012-1234567, he/she won’t be able to bring this number with them when switching to a different operator. This has become a big barrier for consumers who wish to switch as mobile numbers tend to be a personal identity which many won’t want to lose. Read the rest of this entry »

I Love Postpaid

July 30, 2008

It’s safe to assume that most of our readers have already seen DiGi’s new postpaid plans. We like the ads and the plans are not that bad either.

Now, they’ve come up with this.

www.ilovepostpaid.com is DiGi’s latest viral marketing effort.

It’s a simple online game based on a word game where they give you a word and you try to make as many words as possible from the letters in that given word.

Take the word “Flat” for example. From the four letters you can create new words like “Fat”, “Lat”, “Alt”, you get the drift.

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DiGi has started airing its new TV Commercial for its new postpaid plans.

“We all love different things, but we all love savings…”

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After Maxis launched its Hotlink 365, DiGi has responded with its Reload Once, Stay Connected for ONE Year offer for a limited time period between 23rd July – 31st August 2008.

DiGi’s offer is simple and gives more value to its customers as it only requires a RM100 usable reload. This means every single sen spent for validity is actual credit or talk time that subscribers can use.

On Hotlink 365, its subscribers are required to pay a yearly fee of RM33 which is similar to paying access fee which subscriber can’t utilise.  On top of the RM33 fee, they would need to top up RM30 within the first 6 months of activation.

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Happy, a no-frills prepaid on DiGi’s network has finally introduced direct debit payment thru Maybank2u. Previously Happy accepts only credit card transactions which limits its online subscription audience. Currently, it is estimated that there are 2.7 million credit card holders in Malaysia which is equivalent to only 10% of the population. With this new payment channel, we believe they are now capable to acquiring a larger subscriber base.

At the same time, Happy has also spread its wings about a week ago to Sabah! It was reported that they have been organising roadshows at strategic locations in Kota Kinabalu. As MNP is drawing near, it is obvious that Happy needs to spread its presence around Malaysia in other to secure its footprint in the prepaid segment.

Along with their U Mobile 018 Prepaid, U Mobile has introduced 3 new postpaid plans earlier this month, namely U38, U68 & U98. U38 is not an entirely new product as it was launched several months earlier as U Mobile’s first postpaid commercial offering in April.

Since U Mobile is pushing on their per second billing, U38 was revised from having 15 seconds block to 1 second block and reduced their off net rate slightly from 28 sen/minute to 24 sen/minute (0.4 sen/sec).

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As mentioned earlier, Digi is shaking up the postpaid market with its new 4 postpaid plans.

The plan names of DG 20, DG 50, DG 150 & DG 250 may look like it represents the monthly commitment usage but it is actually different for the case of DG 20 & DG 250. DG 20 & DG  250 is actually monthly subscription based plans which is similar to monthly access fee.

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Update: It is confirmed. The new plans are DG20, DG50, DG150 & DG250

Shortly after the release of U Mobile’s new postpaid plans (U38, U68 & U98), DiGi is about to introduce some exciting new postpaid plans. From what was reported on NTV7 tonight, it seems that there would be 4 plans which one of which we believe is offering FREE domestic calls.

We would like to link the NTV7 report of DiGi’s new postpaid plans here but NTV7 site is in a revamp process for their 10th anniversary.

Check back here again for details.

Links
DiGi Postpaid: DG20, DG50, DG150 & DG250