MNP in Malaysia has been hot on the lips of telcos recently as it is seen as a big shake up in the communication business. After a long wait, MCMC has finally confirmed that MNP or better known as Mobile Number Portability will kick off in the Klang Valley by September before it is implemented Nationwide by October.

What is MNP?
If you haven’t heard of it, MNP allows mobile subscribers to keep their mobile numbers including its prefix with them if they wish to switch to a different operator. Currently, there are 4 main operators in the country and the prefixes (010, 011, 012, 013, 014, 015, 016, 017, 018, 019) are fixed with the registered operators.

If a user is a Maxis subscriber bearing 012-1234567, he/she won’t be able to bring this number with them when switching to a different operator. This has become a big barrier for consumers who wish to switch as mobile numbers tend to be a personal identity which many won’t want to lose. Read the rest of this entry »


After Maxis launched its Hotlink 365, DiGi has responded with its Reload Once, Stay Connected for ONE Year offer for a limited time period between 23rd July – 31st August 2008.

DiGi’s offer is simple and gives more value to its customers as it only requires a RM100 usable reload. This means every single sen spent for validity is actual credit or talk time that subscribers can use.

On Hotlink 365, its subscribers are required to pay a yearly fee of RM33 which is similar to paying access fee which subscriber can’t utilise.  On top of the RM33 fee, they would need to top up RM30 within the first 6 months of activation.

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Happy, a no-frills prepaid on DiGi’s network has finally introduced direct debit payment thru Maybank2u. Previously Happy accepts only credit card transactions which limits its online subscription audience. Currently, it is estimated that there are 2.7 million credit card holders in Malaysia which is equivalent to only 10% of the population. With this new payment channel, we believe they are now capable to acquiring a larger subscriber base.

At the same time, Happy has also spread its wings about a week ago to Sabah! It was reported that they have been organising roadshows at strategic locations in Kota Kinabalu. As MNP is drawing near, it is obvious that Happy needs to spread its presence around Malaysia in other to secure its footprint in the prepaid segment.

Happy says they are the prepaid mobile plan that’s just nice. We say: barely

Happy was launched sometime in December 2007 and it had created some buzz in the telco industry.

Who is this Happy? By now, most of you should have seen its multi coloured advertisements on TV, Internet and newspaper. While Happy is a part of DiGi, it tries to disassociates itself from the big yellow where its advertisements and promotional materials do not carry the DiGi brand. Even their sales channel are limited to their website and selected Giant hypermarkets. We’re wondering why they are not making use of DiGi’s already established dealer channels nationwide.

It is only after you looked closely, you will know that Happy comes from DiGi. In fact, Morten Lundal, the former CEO of DiGi said that Happy is formed by a rebel group in DiGi’s headquarters itself.

The next question is why did they create Happy when DiGi is already a strong prepaid-centric brand? It could be possible that Happy is a limited time experiment by DiGi. In an event where the outcome is not desirable, they could easily pull the plug on Happy without affecting DiGi as a whole.

So what’s the deal with Happy?

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