MNP in Malaysia has been hot on the lips of telcos recently as it is seen as a big shake up in the communication business. After a long wait, MCMC has finally confirmed that MNP or better known as Mobile Number Portability will kick off in the Klang Valley by September before it is implemented Nationwide by October.

What is MNP?
If you haven’t heard of it, MNP allows mobile subscribers to keep their mobile numbers including its prefix with them if they wish to switch to a different operator. Currently, there are 4 main operators in the country and the prefixes (010, 011, 012, 013, 014, 015, 016, 017, 018, 019) are fixed with the registered operators.

If a user is a Maxis subscriber bearing 012-1234567, he/she won’t be able to bring this number with them when switching to a different operator. This has become a big barrier for consumers who wish to switch as mobile numbers tend to be a personal identity which many won’t want to lose. Read the rest of this entry »

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Celcom 100 Days 100 Cars (TheStar)
100 Cars. Beat that!

The “unbeatable” Celcom recently launched its 100 Days 100 Cars contest where they are giving away Toyota Camry every day from 2nd June until 9th September 2008. This contest is open to all Celcom customers both prepaid and postpaid.

Unfortunately the contest didn’t go down well in Malaysia.

On first impression, one may think that this is another loyalty campaign giveaway similar to Digi’s 50/50 (50 Cars 50 Days give away) based on top ups. The reality however is that Celcom is running a SMS quiz mechanism where the highest answered SMSes would be the winner. Reading the fine lines would revealed that each SMS question would be charged a hefty RM5.

Obviously, this contest mechanics would have attracted some attention.

Read the rest of this entry »