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Hotlink is hyping its rewards program with this rather creative approach.

Claycam is a website that features a clay modeller sculpting clay all day long. The hype is is that the clay modeller sculpts models based on your requests.

So you can log on to the site and submit a request and if its approved, it will appear on a que. All you have to do then is wait for the your request to move up the order and eventually be sculptured in clay.

And apparently this is all streamed live.

The site will be up for five days this month starting from 4 Aug to 8 Aug. You can watch the clay modeller sculpt all sorts of stuff in clay daily from 10am to 8pm.

Did you notice Hotlink changed its tagline from “Activate your life Life Unlimited” to “So much is possible”.